Madonna was spotted as she arrived to the Smirnoff Nightlife Exchange Project's Global Dance Search!
At the Smirnoff Nightlife Exchange Project's Global Dance Search which took place at Roseland Ballroom in New York City on Saturday night, November 12, 2011, Madonna chose the winner of a global dance contest awarding one lucky dancer the opportunity to join her official dance crew. With art direction and choreography by Shay Normann, the 11 finalists battled it out in front of over one thousand guests. Beating hundreds of online hopefuls and then competing against finalists live at the event, Lil' Buck from Memphis, Tennessee was the announced winner of the coveted, life-changing prize.
Madonna, who watched the performances with choreographers Rich & Tone Talauega, handpicked DJ and Producer Martin Solveig to headline the event. Solveig has been collaborating with Madonna on her upcoming album. Hardy "Indigo" Muanza and Vikter Duplaix were also at the event spinning custom mixes.
The Smirnoff Nightlife Exchange Project, including the exclusive dance competition to join Madonna's dance crew, is the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of The Smirnoff Co.